Kirland signature CONCEPT 2019
Every year Kirkland Signature brand selectively considers which leading hearing aid manufacturers will partner with them to develop peak innovation at an affordable retail price to markets nation-wide. Loaded with superior, patented technology features, this product concept’s creative brief called for a show-stopping identity that would attract a younger demographic of hearing impaired shoppers, akin to tech products versus the traditionally lackluster appearance of hearing devices likened to medical equipment.
senior designer, art director
Aside my creative director and the client, I helped to art direct an assortment of product package concepts that fit the bill. I was hands-on conducting field research to develop a range of solutions for the primary and secondary packaging elements. Once the concept rendering was finalized I executed product mockups for the pitch presentation meeting.
packaging design
- product conceptualization
- pitch desk design
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George Costello, Creative Director