cosmo rosa by crook and marker 2022

Innovators at Crook and Marker have been very busy bringing bold flavored better-for-you concoctions to the alcohol beverage space in 2022. Unlike any cocktail that’s been canned and nationally distributed, Cosmo Rosa is a Cosmopolitan with a Tequila Twist. Available in 15% ABV bottles and 5% ABV 4-packs.

lead designer, art director

With a brief that challenged cosmopolitan cocktails as we’ve ever known them, I was tasked to help build a brand for Cosmo Rosa that would speak to the unique flavor and vibe of the target audience. In earliest stages of product development I sourced commercial references, brand tone, mood pulls and designed concept packaging. I further owned the art direction of a launch campaign for both bottle and can version of this product and was involved with the production of can and carton artwork.

visual identity + package design

  • product design conceptualization
  • brand art direction
  • buyer meeting prototypes
  • packaging design and supplier approvals
  • photoshoot storyboarding and art direction

Ashley Hernandez, Photographer
Mike Boos, Design Director

© Design by Jess, LLC. 2022.