crook and marker RETAIL 2022 + 2021 + 2020
Zero Sugar Brewed Cocktail company, Crook and Marker has long established the brand as a black sheep among the herd of bland, carbonated canned alcohol beverages. 2021 ignited a spark for commercial representation that speaks to big flavor while clearly communicating a call to action – try these drinks! Exciting retail activations include campaigns like Cinco de Margo, Zac Brown Band Sweepstakes, and beyond.
lead designer, art director
With every turn of a retail placement season my creative team is tasked with the challenge of building 360° marketing campaigns that deliver effective call-to-actions while maintaining brand consistency. During 2021-2022 I have art directed campaign key art and point-of-sale displays that grace the floors of major retailers and independent liquor stores nationwide. My involvement begins at concept development throughout the entire project lifecycle, including supplier sample review and production artwork supervision.
visual identity + retail design
- display conceptualization + art direction
- campaign key art conceptualization
- photoshoot storyboarding + art direction
- display design structure drafting
- display production supplier approvals
- brand consistency management
@ 
Mike Boos, Design Director
Bret Andersen, 3D Artist
Soona Studios, Photographer