AGILEX COmpAny website 2018
Specializing in the formulation of diverse categories from personal care to automotive, Agilex Fragrances was launched as a division of global Flavor & Fragrance leader, Firmenich Group. The breadth of capabilities of the corporation is so extensive that a dedicated website was necessary in order to properly advertise the division’s purpose for the big launch.
senior designer, art director
Alongside my creative team at CCG, I mapped out an intuitive sitemap and plan of attack for research, wire-framing, stock image curation and live review scheduling with the client executive board. I directed the execution of low-fidelity wireframes and user journey discussions with the client. I continuously consulted with our web designer to assure load time optimization for the dense website. I presented live client review presentations of high-fidelty prototypes along the way and curated/retouched photography as necessary.
visual identity + retail design
- sitemapping + static wireframes
- digital brand + typography + color
- stock image sourcing
- hi-fidelty + lo-fidelty prototypes
- user journey exercises
- cross-functional project management
- e-blast template design + campaign delegation
@ 
George Costello, Creative Director