hard candy x Marilyn Monroe™ 2020 + 2019

Hard Candy’s Summer 2019 cosmetic collection initially launched the first limited extension of Marilyn Monroe™ cosmetics, distributed exclusively for Walmart stores nationwide. With new innovative formulas and an exciting brand that embodies the iconic starlet’s natural glamour, the extension continues beyond the 2 successful retail seasons in which I was involved while working at Cosmax Nu World Beauty.

design manager, art director

Just before the initial launch, I helped to produce retail signage, promotional ads, e-commerce assets and corrugate displays that exuded Marilyn’s beauty story. I further owned the creative department’s role in managing the product innovation lifecycle, delegating retail marketing needs and meeting all phases of production deadlines.

visual identity + package design

  • art direction of product concepts
  • buyer meeting prototypes
  • packaging design and supplier approvals
  • retail signage systems management
  • 360° floor display art direction
  • press event experiential art direction

Marilyn Monroe™ Estates
Jennifer Chaput, Creative Director
Elise Bogatz, Brand Director
Lois Turner, Photographer

© Design by Jess, LLC. 2022.