The project brief was robust enough to send veteran designers running, but with a deep breath and some zen alone time I was quickly drafting a plan of attack for the information architecture of the website. I spearheaded the static wireframe process, employing expert level organizational proofing along the way to interface with the large guild of decision makers. I lead conference calls, rolling out low-fi prototypes and relayed information to our web designer to confirm viability of the webs infrastructure. I art directed, sourced stock imagery and executed interactive hi-fi prototypes to test user journeys with the client. I oversaw quality assurance of test site rollouts with the web designer and after launch of the site I designed a series template for all event e-blasts plus sourcing of imagery.