cosmo rosa by crook and marker 2022
Innovators at Crook and Marker have been very busy bringing bold flavored better-for-you concoctions to the alcohol beverage space in 2022. Unlike any cocktail that’s been canned and nationally distributed, Cosmo Rosa is a Cosmopolitan with a Tequila Twist. Available in 15% ABV bottles and 5% ABV 4-packs.
lead designer, art director
With a brief that challenged cosmopolitan cocktails as we’ve ever known them, I was tasked to help build a brand for Cosmo Rosa that would speak to the unique flavor and vibe of the target audience. In earliest stages of product development I sourced commercial references, brand tone, mood pulls and designed concept packaging. I further owned the art direction of a launch campaign for both bottle and can version of this product and was involved with the production of can and carton artwork.
visual identity + package design
- product design conceptualization
- brand art direction
- buyer meeting prototypes
- packaging design and supplier approvals
- photoshoot storyboarding and art direction
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Ashley Hernandez, Photographer
Mike Boos, Design Director