hard candy x Marilyn Monroe™ 2020 + 2019
Hard Candy’s Summer 2019 cosmetic collection initially launched the first limited extension of Marilyn Monroe™ cosmetics, distributed exclusively for Walmart stores nationwide. With new innovative formulas and an exciting brand that embodies the iconic starlet’s natural glamour, the extension continues beyond the 2 successful retail seasons in which I was involved while working at Cosmax Nu World Beauty.
design manager, art director
Just before the initial launch, I helped to produce retail signage, promotional ads, e-commerce assets and corrugate displays that exuded Marilyn’s beauty story. I further owned the creative department’s role in managing the product innovation lifecycle, delegating retail marketing needs and meeting all phases of production deadlines.
visual identity + package design
- art direction of product concepts
- buyer meeting prototypes
- packaging design and supplier approvals
- retail signage systems management
- 360° floor display art direction
- press event experiential art direction
@ 
Marilyn Monroe™ Estates
Jennifer Chaput, Creative Director
Elise Bogatz, Brand Director
Lois Turner, Photographer